Reporteros Sin Fronteras advierte que la crisis financiera nacional pone en peligro a los medios ecuatorianos. La falta de recursos ha llevado a despidos, cierres y una marcada autocensura, al tiempo que el crimen organizado y el uso de la publicidad oficial son usados como herramientas de presión. Ecuador ha retrocedido 30 puestos en el...
Ante el creciente sentimiento anti‑estadounidense en mercados como Europa y América del Norte, grandes marcas como Coca‑Cola, McDonald's y Kraft Heinz están rediseñando sus campañas para mostrar una imagen más local y culturalmente relevante. Esto incluye destacar origen regional de productos, usar creadores locales y adaptar mensajes a audiencias...
La economía del creador vive un auge de fusiones y adquisiciones, con un incremento del 73 % en transacciones durante el primer semestre de 2025. Firmas como Publicis, Summit Partners y PSG Equity invirtieron en plataformas como Uscreen y Mavely, transformando la forma en que marcas medianas y grandes gestionan el contenido e integran modelos de...
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